America’s Cup: Boasting about Barcelona

It was a year ago when America’s Cup defender Team New Zealand broke the hearts of their passionate home fans, revealing the 37th edition would be held in Barcelona, Spain. Paul Strzelecki with IBI News talks with team leader Grant Dalton for an update on that decision:

How is the sponsorship situation for the teams and the event in general?

The fact that the America’s Cup is now back in Europe, in one of the world’s most iconic cities (Barcelona) is huge for the event and its commercial potential.

The interest from existing and potential sponsors is really positive for Emirates Team New Zealand, and I am sure for the other teams also. When you consider the population and annual visitors to Barcelona, plus the potential market all within hours of the city, it is huge.

You also have to consider the time zone for broadcasts, which is far more valuable to the European market. Last time the live broadcast was in the middle of the night. – Full report

Following the publication of the AC37 Protocol and AC75 Class Rule on November 17, 2021, the AC75 Class Rule and AC Technical Regulations were finalized on March 17, 2022. The entry period opened December 1, 2021 and runs until July 31, 2022, but late entries for the 37th America’s Cup may be accepted until May 31, 2023. The Defender was to announce the Match Venue on September 17, 2021 but postponed the venue reveal, confirming it would be Barcelona on March 30, 2022. The 37th America’s Cup will be held in September/October 2024.

Teams revealed to challenge defender Emirates Team New Zealand (NZL):
• INEOS Britannia (GBR)
• Alinghi Red Bull Racing (SUI)
• Luna Rossa Prada Pirelli Team (ITA)
• NYYC American Magic (USA)
• K-Challenge Racing (FRA)

Noticeboard: https://ac37noticeboard.acofficials.org/
Additional details: www.americascup.com/en/home

Source: ACE