Paris 2024: Look good, feel good, do good

Despite the US Sailing Team struggling at the Olympic Games, the nation remains a powerhouse on the podium, though tends to lag in the clothing competition.

Ralph Lauren was first tasked with the creation of Team USA’s Olympic outfits in 2008, and has been generally unimpressive as the official outfitter for the US Olympians since then. Nike is also doing the team no favors when some of the recent women’s kit was deemed too revealing.

So props to the Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC) for partnering with a brand that people can’t get enough of – lululemon. This gear isn’t cheap but has style with premium fabric designed to be durable, resistant, and comfortable.

There are few stores as busy during the holidays as a lululemon brand store.

For Paris 2024, lululemon embarks on its second Games in a multi-year partnership with the COC and CPC as Official Outfitter of Team Canada. For Sailing, ILCA 6 representative Sarah Douglas was part of the rollout wearing the Closing Ceremony outfit (above and below).

Paris 2024 Olympic Sailing Program*:
Men’s One Person Dinghy – ILCA 7
Women’s One Person Dinghy – ILCA 6
Mixed Two Person Dinghy – 470
Men’s Skiff – 49er
Women’s Skiff – 49erFX
Men’s Kiteboard – Formula Kite Class
Women’s Kiteboard – Formula Kite Class
Men’s Windsurfing – iQFOiL
Women’s Windsurfing – iQFOiL
Mixed Multihull – Nacra 17

Venue: Marseille, France
Dates: July 28-August 9

Details:
• Paris website: https://www.paris2024.org/en/the-olympic-games-paris-2024/
• World Sailing microsite: https://paris2024.sailing.org/